Jon Lane joined Passenger as CEO in 2019. Since then, the responsible outdoor clothing brand has seen exceptional growth and expanded into international markets. True to its roots, Passenger aims to "inspire meaningful escapism," and plants a tree for every order. To date, it has planted over three million trees.

Jon was previously e-commerce director of O’Neill, managing director at Surfdome and was part of the initial Amazon UK team, where he stayed for almost 8 years.